Mobile Usability and Design; Importance and Best Practices

DETROIT - March 4, 2015 - PRLog -- Designing an app in today’s marketplace requires building it for use across multiple platforms and devices of all sizes and shapes. It requires a focus on scalability of function and design, and the user interface is critical for a user experience that will bring users back to your app time and time again.

To help app designers and developers put out the best product possible, MTAM subsidiary Mobile Monday Detroit is presenting a panel of Michigan-based experts who will provide information on creating useful and intuitive user experiences, ensuring security of user data, and overcoming the design challenges of the multi-platform / multi-device environment.

Speakers will include:

·  Jodi Bollaert, VP Customer Experience Strategy, MRM-McCann
·  Godfrey Nolan, President, RIIS
·  Blake Almstead, Creative Director of Digital and User Experience, Lochbridge

The evening’s program will take place at the NextWave America Accelerator in Troy with refreshments provided compliments of event sponsor SilkRoute Global. The event will begin with networking at 6:00 p.m. and presentations starting at 6:30 p.m. NextWave is located at 950 Stephenson Highway, Troy, MI.

Attendance at Mobile Monday Detroit is FREE, but advance registration is required at http://meetup.com/Mobile-Monday-Detroit. Free parking is available.

Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan (http://gomobilemichigan.org/) (MTAM), Mobile Monday Michigan (http://mobilemondaymichigan.org/), and SilkRoute Global (http://silkrouteglobal.com/solutions/omnisky/).

About Mobile Monday Michigan:

Mobile Monday Michigan, a subsidiary of the Mobile Technology Association of Michigan, is a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 2800 members state-wide. Information about Mobile Monday Michigan can be found at http://MobileMondayMichigan.org

About the Mobile Technology Association of Michigan:

MTAM is a non-profit trade association for Michigan’s mobile/wireless technologies industry and all industries that are utilizing these technologies. We are the first state-based mobile/wireless industry trade association in the U.S. and our mission is:  to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system and serve as the bridge to enable diverse organizations to understand each others perspectives and needs in order to drive new innovation and opportunities involving these technologies; to increase the use of, and demand for, Michigan-based mobile/wireless technology products and services in-state, nationally and globally; to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy, and to help the communities we serve via the use of these technologies. Information about MTAM can be found at www.GoMobileMichigan.org.