ELSA AND ME Hosts SoHo Spring Launch Party

Jan. 21, 2013 - PRLog -- NEW YORK, NY, January 21st, 2012 - Brooklyn-based sustainable dress company, ELSA AND ME, invites members of the press to celebrate the launch of its spring additions at SoHo’s COCO-MAT store February 5th, 2013 between 7 - 9PM.  

Company owner, Maja Svensson, is pleased to present the all new Sleeveless ELSA and two new spring colors - the Hibiscus and Butter Cream - available in both the sleeveless and original ¾ length sleeve.

The celebration will take place at eco-chic mattress company COCO-MAT’s 49 Mercer Street location and feature light bites, wine, music by violinist, Tarek El-Edlibi and business networking opportunities. Fittings for both ELSA styles will take place at the event and goers purchasing the sleeveless ELSA on site will receive 20% off the garment. Representatives from eco-fashion laundering product, CARE&S, will also be in attendance demonstrating environmentally friendly ways to care for delicate clothing.

The ELSA dress is comfortable for work and elegant during cocktail hours and the design has shown to fit every body type. Currently sold exclusively online and through sales ambassadors, the ELSA dress is produced per individual order locally in New York. Each dress is made for every customer with a 2 - 8 week delivery time. The ELSA dress has been introduced in different colors throughout the year and currently comes in the original Dusty Black, Vanilla White, Midnight Blue, Power Red, Sweet Potato, Sunny Wheat, Hibiscus and Butter Cream.

ELSA AND ME: http://www.elsaandme.com
ELSA dress: http://goodsie.com/store/elsaandme
Facebook: http://www.facebook.com/elsaandme
Twitter: http://twitter.com/elsaandme