Free Online Marketing? Not Making Enough Money with Your Product?

Feb. 3, 2013 - PRLog -- Free Online Marketing?
Not Making Enough Money with Your Product?
Free Is The New "Fortune Finder." Discover How Giving Away Your Product May Actually be the secret to making more sales with it.

Are you familiar with the "Value Scale"?

It's a concept really. But you use it, almost subconsciously, each time you make a purchase.

Here's how it works:

Let's say that you have an imaginary scale. The two pan kind where you can put something on one side and add another thing on the other side to balance it. As of this writing gold is $1,667 an ounce. That means a pound of gold would be valued at $26,672.

If I put a gold bar (weighing one pound) on one side of the scale and asked you to put only $20,000.00 on the other side --it would be a bargain!

It would also mean that you just made $6,672 dollars.

The trick here is understanding the value of the item you are selling. Gold is easy because the marketplace has already established a value.

But your customer does the same thing with your product (or service). In their mind they establish a value for your product.

This is why it is critical to build value upfront. If you don't establish value upfront the customer might undervalue your offering.

The Power of Free!
If you have a good product and are unclear about how to convince customers about it's quality consider giving it away!

Yes. This thought may cause you to gasp. But, in fact, giving away products for free has been a marketing strategy for centuries. Bazaar merchants would let you taste the fruit at their stand before making a purchase. One example is 'sampling'. Many people still get samples from product manufacturer's in the mailbox today.

I can hear you shouting "but I don't have a product that can be easily given away!"

Well, here are some options to consider:

- give away a report that explains the value of the offering
- create a smaller version of the product to give away
- if it's a service, let them use it for a specific period before they pay (like a gym membership)

There is nothing more compelling than letting a customer sample your wares before purchase.

You can see how we do this with our Free podcast. It shows anyone how to make  $2,000.00 a month. Everything you need is right on the podcast. Take a listen:

http://www.mlwblog.com/podcast/