GW&K Rebrands and Launches New Website with Boston Interactive

March 1, 2013 - PRLog -- Boston Interactive, a web design, development, and interactive marketing agency, is pleased to announce the launch of the new branding and website for GW&K Investment Management (www.gwkinvest.com). A Boston-based firm, GW&K offers clients equity and fixed income investment expertise, individually managed client portfolios, and a high level of personal service.

GW&K was looking to strengthen their corporate brand to better represent their services and support company growth. The firm partnered with Boston Interactive for a complete rebranding and website redesign initiative focused on engaging prospective customers and building client relationships.

The new GW&K brand strategy highlights the ampersand in the organization’s name in order to represent the added value the firm provides for its clients. Boston Interactive redesigned the company logo and also created new print collateral for the organization including a revised brand style guide, business cards, and corporate letterhead. From a digital perspective, the updated branding is showcased in new email newsletter templates as well as the recently launched website (www.gwkinvest.com). The new site focuses on educating potential customers about GW&K’s investment strategies and encouraging them to engage with the firm through key calls to action including a request for information and newsletter sign up form. The website was built using a modern content management system and features a secure login area with personalization capabilities that delivers targeted content based on the user’s investor profile.

“GW&K’s refreshed brand strategy positions the firm as a leading service provider within the investment management industry.” said Chuck Murphy, CEO of Boston Interactive. “By brining this messaging to life with a redesigned logo, print collateral, and website, we were able to successful unify GW&K’s programs under a strong corporate brand.”

About GW&K Investment Management – Established in 1974, GW&K is a highly regarded manager of municipal bond, taxable bond and equity investments. The firm, jointly owned by GW&K principals and Affiliated Managers Group, Inc., manages over $18 billion in assets for individuals and institutions through separately managed accounts and four mutual funds.  For more information, please visit the company’s website at www.gwkinvest.com.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977