Boston Bruins Shawn Thornton Partners with Boston Interactive to Help Launch Foundation

BOSTON - May 28, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is thrilled to announce the new branding and online presence for the Shawn Thornton Foundation (www.thorntonfoundation.org). Founded by Boston Bruins forward Shawn Thornton earlier this year, the Foundation is dedicated to improving the lives of those affected by cancer and Parkinson’s diseases.

The Shawn Thornton Foundation was in need of a brand and messaging strategy to help build awareness and generate support. The Foundation partnered with local agency Boston Interactive to achieve these marketing needs and help launch their premier online presence.

Boston Interactive developed the Foundation’s branding and online presence to strategically balance Thornton’s athletic accomplishments with his charitable efforts. The result of this is a unique identity that allows the brand to stand on its own as a charitable organization while representing a clear connection with Boston and the Bruins organization. The logo draws inspiration from the signature black and gold colors while taking the shape of a shield to represent strength and security. This design is extended across the Foundation’s entire online presences including the new website and social media presence, created and maintained by Boston Interactive. The site features a sleek, one page layout and is mobile compatible to assure a positive user experience for visitors on device.

“We are thrilled to be working with Shawn in his efforts to give back to the community and impact the lives of those less fortunate.” said Chuck Murphy, Boston Interactive Founder and CEO. “We look forward to continuing this partnership and helping to play a key role spreading awareness across the digital channels.”

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977