FirstMerit Bank Partners with Boston Interactive for Mobile Capable Website

BOSTON - June 3, 2013 - PRLog -- Boston Interactive, a website design, development, and interactive marketing agency, is pleased to announce the launch of the new website for FirstMerit Bank (www.firstmerit.com). Headquartered in Akron, Ohio, FirstMerit is a diversified financial services company serving the communities of Ohio, Pennsylvania, Michigan, and Wisconsin.

FirstMerit was looking to update their digital presence in order to promote their comprehensive banking capabilities and commitment to hometown service. The financial organization enlisted the help of Boston Interactive and kicked off a complete website redesign project to help achieve these marketing goals.

The new FirstMerit website combines interactive content and online tools to serve as valuable resource for current members as well as prospective customers. The homepage features four dynamic slides that automatically rotate to showcase personality of the FirstMerit team through vibrant photography. Boston Interactive verified the effectiveness of this feature as well as the overall website architecture using their state of the art eye tracking lab. This extensive usability testing assures the website’s ability to provide an intuitive user experience while ultimately aligning with FirstMerit’s business goals.

"The goal for the new FirstMerit website was to highlight the bank’s range of service offerings while emphasizing their local connections and customer service." said Chuck Murphy, Founder and CEO of Boston Interactive. "The result is a new, mobile friendly site that combines an interactive design with rich features to help FirstMerit stand out among competition.”

About FirstMerit - FirstMerit Corporation is a diversified financial services company headquartered in Akron, Ohio, with assets of approximately $24.5 billion as of close of business April 12, 2013, and 415 banking offices and 452 ATM locations in Ohio, Michigan, Wisconsin, Illinois and Pennsylvania. FirstMerit provides a complete range of banking and other financial services to consumers and businesses through its core operations. Principal affiliates include: FirstMerit Bank, N.A., FirstMerit Mortgage Corporation, FirstMerit Title Agency, Ltd., and FirstMerit Community Development Corporation.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977