Jennings' Clients Honored With 25 Awards For Healthcare Marketing

CHAPEL HILL, N.C. - June 6, 2013 - PRLog -- At a ceremony held in Newport, Rhode Island, Jennings client hospitals received an unprecedented 25 Lamplighter Awards from the New England Society for Healthcare Communications (NESHCo). NESHCo honors hospitals, agencies and healthcare facilities for excellence in marketing, public relations and communications. Integrated marketing campaigns produced by Jennings for six different New England hospitals were recognized with Lamplighter Awards.

"I’m extremely pleased to have our clients receive this recognition,” said Principal of Jennings Dan Dunlop. "What pleases me the most is winning gold awards in such a diverse array of categories including physician relations, television production, photography, social media/blog, media relations, video production, excellence in writing and new media campaign. It shows how much we’ve evolved over the last 5 years. That’s exciting.”

Jennings received awards recognizing work created for six different hospitals and health systems:

GOLD:

•   Southwestern Vermont Medical Center - Gold Award – Photography
•   MetroWest Medical Center & Floating Hospital for Children at Tufts Medical Center - Gold Award – Television Commercial (single)
•   Signature Healthcare – Physician Relations Campaign
•   Signature Healthcare – Photography – Physicians Campaign
•   Signature Healthcare – Audio-Visual (Physician Compilation Video)
•   Signature Healthcare – Logo Design – Physicians Campaign
•   Signature Healthcare – Excellence in Writing (Blog category)
•   Signature Healthcare – Media Relations – Physician Relations Campaign Publicity
•   Lowell General Hospital & Floating Hospital for Children at Tufts Medical Center – Social Media (Blog)
•   Lowell General Hospital & Floating Hospital for Children at Tufts Medical Center – Social/New Media Campaign

SILVER:
•   Southwestern Vermont Medical Center – Advertising (Print Campaign)
•   Southwestern Vermont Medical Center – Internal Communications
•   Signature Healthcare – Marketing Total Effort +$50k –Physicians Campaign
•   Signature Healthcare – Audio-Visual (Physician Videos)
•   Signature Healthcare – Social Media - Blog (Signature Moms Blog)
•   Signature Healthcare – Social/New Media Campaign
•   Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center – Marketing Total Effort Under $50k
•   Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center – Radio Advertising (Single)
•   Lawrence General Hospital and Floating Hospital for Children at Tufts Medical Center – Outdoor Advertising/Transit
•   Lowell General Hospital and Floating Hospital for Children at Tufts Medical Center – Excellence in Writing (Blog)

EXCELLENCE:
•   Dartmouth-Hitchcock Medical Center and Southwestern Vermont Medical Center – Radio
•   MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center – Outdoor Advertising/Transit
•   MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center – Photography
•   MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center – Print Advertising
•   Signature Healthcare – Excellence in Writing (Blog category)

The Lamplighters were established to showcase and honor healthcare communications excellence in the New England region. The 2013 competition included 385 entries –
a 25 percent increase over 2012 – from more than 86 organizations throughout the area. Entries were judged by the Carolinas Healthcare Public Relations & Marketing Society and the Louisiana Society for Hospital Public Relations & Marketing.

"With a record number of entries this year, it’s clear that the Lamplighter Awards are the region’s signature event for recognizing the best and brightest public relations, marketing and communications work from healthcare organizations throughout New England,” said Scott Orstad, NESHCo president. “This not only reflects the tremendous depth and breadth of creative talent at work in this region, but – since winners are evaluated on the results they achieve – it’s a testament to the effectiveness of the marketing communications they produce.”

About NESHCo
For four decades, NESHCo has served as the region’s premier professional development organization for communication professionals working in the healthcare industry. The Society is composed of nearly 300 members throughout New England. For more information, visit www.neshco.org.

About Jennings
Jennings, founded in 1979, is a healthcare marketing agency specializing in audience engagement.  For more information, please visit http://www.jenningsco.com.