World of Beer Opening First Location To Serve Tavern Fare

JACKSONVILLE, Fla. - July 1, 2013 - PRLog -- World of Beer (WOB) a thriving beer-centric tavern boasting an extensive collection of beers from around the globe, will expand into a new Florida location at 9700 Deer Lake Court in Jacksonville, FL today, July 1, 2013. This is World of Beer’s 42nd location, and 24th location in Florida. WOB Jacksonville will boast over 500 bottles and 50 rotating taps, and the first WOB location to be opening with the new ‘Tavern Fare’ menu.

The 3,200 sq ft WOB Jacksonville is complimented by an 800 sq ft patio, and is located in the Tinseltown Southside Shopping Center. Guests will be able to order food directly from the kitchen, which will offer the highly anticipated Tavern Fare - a menu exclusively developed by World of Beer to complement the craft beer offerings.

“We’d like to thank the city of Jacksonville for giving us this opportunity to create new jobs for area residents,” said Tony Vera, General Manager of WOB Jacksonville. “We are happy to offer an atmosphere where guests feel comfortable meeting and mingling while enjoying the very best craft beer selection in Jacksonville; being a part of the first World of Beer with the ‘Tavern Fare’ menu is so exciting and I can’t wait to share it with our guests.”

The fast-growing franchise recently developed their ‘Tavern Fare’ menu, complete with tavern-style favorites including soft pretzels, flatbreads and brats. The items on the new menu embody the craft-style experience and pair well with the collection of brews available at World of Beer. Much of the fare uses different types of craft beer in the recipes, making this menu unique and appreciative of the WOB culture.

Vera has been with World of Beer Franchising, Inc. for two years, seeing it grow immensely from the second WOB location in Sarasota. He looks forward to opening day of the 42nd WOB location and partnering with local breweries such as Intuition, Bold City, River City, Green Room, Engine 15, Pinglehead, and Aardwolf.

World of Beer Jacksonville will host monthly brewery nights and spotlights, tap takeovers and beer-centric events celebrating Belgian Independence Day, WOBoween, WOBtoberfest and more. Happy Hour will be held Monday-Friday from 2-7pm with $1 off all drafts and wine by the glass. Weekly promotions include, Monday: Service Industry Night and Health Care Appreciation with half off all drafts from open-close, Tuesday: Loyalty Card Night with 25% off all bottles from open-close, Wednesday: WOB University Night with half off all drafts for faculty and students from open-close and Thursday: Military Night with half off select drafts and wines from open-close.

The ‘WOB Culture’ is unlike any other. The specially trained staff has completed an extensive, two-week beer school, and are on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.

WOB steadily rewards its customers by offering a Loyalty Club Program that enables them to earn points on trying different beers. Guests earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all guests, and is easily accessible through the app (available for iPhone and Android smartphones). It's WOB culture in the palm of your hand.

WOB was founded in Tampa, FL in 2007. Currently, 42 taverns are open in 14 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC, MI and WA). Locations to soon follow are Ann Arbor, MI, Katy, TX and Baltimore, MD.

World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. Centered around a global selection of craft beer, delicious “tavern fare” and live music. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.

Hype Group: Hype Group is a full-service marketing, advertising and public relations agency. Visit www.hypegroup.net.

Editors: For details, or to schedule an interview contact Brooke Boyd at brooke@hypegroup.net or 727.623.9085.