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Follow on Google News | Jim Ware, Midwestern Artist, Offers Limited Editions Of His PaintingsNew Print Options Support The Artist's Branding And Value Propostion
By: Jim Ware Works Ware decided over ten years ago that an artist should be a strong proponent of his own art's value in the marketplace. Given that most fine art is purchased as an investment, Ware positioned his art on the mid to high end of the market. His strong branding strategy and 'promise' to his current and future patrons, that he will create a value proposition that supports aggressive growth in the valuation of his art, establishes him as a unique artist/marketer. Prior to this offering, Ware used to sell reproductions on several artist marketing websites. After a few years, he made the observation that most art sold on these sites were targeted for lower pricing points than his art supported. That realization moved him to take control of his own prints and reproductions in order to better control their quality and limited production. Ware explains his commitment on his website for all to see. His goal is to bond with his patrons both aesthetically and financially. End
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