DefySupply overhauls website with new design

MINNEAPOLIS - Oct. 23, 2013 - PRLog -- Defy Supply.com, the fast growing furniture ecommerce site, has just unveiled its overhauled website for the first time since its launch in 2008.  The new site design has far better product filters, an easier to navigate user interface, and a more robust product page.

DefySupply.com was launched in 2008 in response to outrageous margins in the furniture industry.  The company has a proven manufacturer-direct business model by pairing with over 60 leading global manufacturers; giving their customers an almost unlimited selection at highly competitive prices.

Their robust new interface is showcased throughout the website.

On the category pages, such as: http://www.defysupply.com/Sectional_Sofas_s/209.htm

The new layout gives users the tools to narrow their selection based on: Material, Price, Piece count, color, and customization options.

Says founder Brent Gensler “Our product selection is one of our best advantages.  We have 1,300 different leather sectionals, but our old site didn’t have an adequate filter for customer’s to help find the model that was right for them.  Looking at 1,300 different products is overwhelming as it’s just too many options. The main focus of our new site design was to have a user-friendly, easy to navigate website.  I think we have accomplished our goal”

Recently named an Inc. 5000 company and included on Internet Retailers “Second 500” list, this new site design should only add to DefySupply’s future growth.

About DefySupply
DefySupply, headquartered in Minneapolis, is a fast growing-ecommerce furniture site allowing everyday consumers to buy modern furniture online directly from the world's top manufacturers at a fraction of the cost. Check out DefySupply reviews (http://www.defysupply.com/v/defysupply-reviews.html) to read what customers are saying and follow DefySupply on Twitter for daily updates.