Defy Supply adds buying guides to each of their 4,400 furniture SKUs

March 17, 2012 - PRLog -- DefySupply has recently created comprehensive buying guides for each of their 4,400 unique SKUs.

The company initiated this plan so that customers could make as educated of purchases as possible.  For example, most customers do not know the standard seat height for a dining chair (16-18 inches), or what type of inner frames are most durable for upholstered furniture (kiln-dried).  DefySupply responded by creating highly detailed and elaborate guides for each of their main product categories including: bar stools, sectional sofas, sofa sets, dining chairs, restaurant chairs and patio furniture sets.

For example, below is a summary of their Sectional Sofa buying guide:

Construction & Materials:

Frames: Usually constructed of hardwood, frames are the foundation of a sofa. The frame provides support and gives a sofa its shape.
Springs: Located below the cushions, the springs determine the comfort of a sofa. Often made up of coils or flexible wiring, springs vary in their level of resistance. All of our sofas have been tested to ensure maximum quality and comfort.

Sofa feet: These can be made out of either wood or metal. They elevate a sofa and provide additional support. How sofa feet appear is dependent upon the design of the sofa. For instance, some designers choose to hide the feet whereas others are intricately designed and showcased for aesthetic purposes.

Skirt: When included, skirts can be found at the bottom of a sofa and are intended to hide the feet.

Arms: These can come in a variety of styles including square, curved, high, low, and so on. These provide extra comfort and it is important to remember that they should not be sat on. Doing so can damage or deform a sofa over time.

Back: This is what provides support for your back while sitting upright. What type of back you prefer is dependent upon you:

Tight back: For those who like to sit up straight. A tight back is firm and, due to the lack of cushions, has a clean look.

Loose back: Great for those who prefer pillows. The loose back provides a softer surface and the removable pillows can be easily cleaned.

Attached pillow back: A compromise between the tight back and loose back. This style comes with pillows, but they are attached to the sofa so they don't fall out of place, preserving a neat look with little to no maintenance.

Cushions: Sofa cushions can vary in both number and density. Furthermore, they can either be removable or attached.

Measuring for Your Sectional

Don't rely on memory. Measure the exact length, width and height of the room. Be sure to include ALL areas. Write this information down somewhere where you'll easily be able to find it. Don't estimate or trust your memory.

Think about the future: Be sure to try different locations and directions in case you every want to re-design your room or shuffle furniture. Remember to measure for various layouts and make allowances for the L-shape of the sectional. Purchasing a sectional sofa may require measuring several different layouts and directions to account for the extra L-shape portion.

Think about how the sectional will be delivered. Make sure that hallways and doorways are large enough. Plan ahead for the easiest route of delivery. Pay particular attention to the narrowest passages. These may be worth measuring.

Confirm that it fits. It's not a bad idea to proactively organize the space in the way you envision it. Take pictures and leave space for where your sectional will go. Don't forget to leave at least 2 additional feet as a walking path.

DefySupply expects a dramatic increase in conversion rates, as well as customers who are better informed before they place their order.