Ipswitch File Transfer Partners with Boston Interactive for New Website

BOSTON - Jan. 21, 2014 - PRLog -- Boston Interactive, a digital marketing agency, is pleased to announce the launch of Ipswitch File Transfer’s new website (www.ipswitchft.com). Ipswitch File Transfer delivers high-performance integration and managed file transfer solutions to help customers manage a broad spectrum of business interactions – from enterprise application integration to mission critical data transfers to person-to-person file exchanges.

Ipswitch partnered with Boston Interactive to develop a new website that would successfully engage prospective customers and generate new leads. It was important that the website be appropriate for the organization’s diverse audience and serve as a valuable resource to its more than 10,000 customers across over 100 countries.

Boston Interactive created the new Ipswitch website to establish trust with each visitor through real-life examples, including customer success stories and engaging product resources. To guarantee the website connects with customers at different stages in their buying process, the site offers multiple pathways to learn about Ipswitch’s offerings and how each fulfills a business need. This involves the organization of content by industry and product, as well as a range of educational content to help buyers understand common issues around file transfer and how manage file transfer solutions can help solve these problems. Boston Interactive built the website using the Kentico content management system utilizing the platform’s mobile compatibility to offer a seamless user experience across all devices.

“We created the new Ipswitch File Transfer website to serve as an extension of the internal sales team by actively engaging potential customers and capturing quality leads,“ said Boston Interactive Founder and CEO, Chuck Murphy. “We look forward to tracking the results of this new digital property and enhancing the site moving forward.”

“We partnered with Boston Interactive to develop a website appropriate for today’s technology buyer,” said Zak Pines, Director of Marketing for Ipswitch File Transfer. “Boston Interactive provided the right interactive team to get us the results we were after.”

About Boston Interactive– Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977