Colemanwick Reactivation Engine: A New Method Of Bringing Back Lapsed Patients

CLEVELAND - Jan. 28, 2014 - PRLog -- Patient reactivation is the systematic process by which a hospital attempts to reach and reactivate lapsed patients, culminating in a return appointment. The process is centered on exploring the meaningful patterns and relationships within existing patient data to aid in a hospital’s understanding of which patients are likely to respond to reactivation efforts.

The research experts of ColemanWick have developed a multivariable iterative data analysis process to ensure a successful patient reactivation program.  ColemanWick’s proprietary Reactivation Engine predicts which lapsed patients are likely to respond to reactivation efforts and quantifies the financial margin the appointments represent to the hospital.  This method of reactivating lapsed patients leads to an (1) increased volume of high margin patients, (2) optimized direct marketing efforts – leading to lower marketing costs, (3) higher patient satisfaction and engagement.

In the past, hospitals have relied on inefficient and costly mass marketing tactics, but are now beginning to understand the benefits of advanced analytics and data mining to drive marketing and financial decisions. A recent patient reactivation initiative at a major Midwestern hospital yielded a 187:1 return.

Odell Coleman (http://www.linkedin.com/profile/view?id=21803955&loca...), partner at ColemanWick said, “It is not incumbent upon the patient to engage the hospital, it is incumbent upon the hospital to engage the patients.”

To learn more about ColemanWick, LLC, visit http://www.colemanwick.com.