Honda Named "Most Trusted" and "Best Overall Brand" as part of KBB’s 2014 Brand Image Awards

HIGHLAND, Ind. - April 17, 2014 - PRLog -- Once again, car buyers have recognized Honda’s commitment to providing consumers with a high level of satisfaction, as Honda has been named both "Most Trusted" and "Best Overall Brand" in Kelley Blue Book’s 2014 Brand Image Award study. For Honda, this is the third consecutive year the brand has been named "Most Trusted" and second time in a row earning "Best Overall." At Bosak Honda in Highland, IN, Honda shoppers can find a full selection of the vehicles (http://www.bosakhondahighland.com/new-vehicles/) to which Honda owes these accolades.

Consumer perception is how the Brand Watch study works. Over 12,000 new car shoppers took part in Kelley Blue Book’s 2014 study, offering insight into factors that help determine which brand of vehicle they chose. The study also helps to show brand and model familiarity, as well as brand loyalty, among new car shoppers.

Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda, said that a brand of vehicle is built over a period of time and that Honda remains “committed to delivering class-leading vehicles” as well as continuing to work hard in order to make sure Honda remains a “brand that people can trust.”

Models such as the Honda Civic, Accord, CR-V, Pilot, and Odyssey, among others, have helped Honda maintain the reputation of offering some of the most reliable vehicles on the market. Both the 2014 Civic (http://www.bosakhondahighland.com/models/2014-honda-civic/) and Accord come available in either sedan or coupe body styles, offering numerous standard features and a comfortable ride. The CR-V is among the best crossover utility vehicles in its class, while the Odyssey is considered one of the top minivans available.

Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book, said that it shouldn’t come as a surprise that Honda has once again been named
"Most Trusted" and "Best Overall" Brand as the automaker's reputation is known by all car buyers.

To learn more about the latest Honda models, Bosak Honda in Highland encourages area drivers to visit the dealership (http://www.bosakhondahighland.com/contact-us/) or contact them at (800) 959-4660.