Essentia Water Announces Hydration Specialist Brand Ambassador Program in New York City

BOTHELL, Wash. - March 2, 2015 - PRLog -- Essentia® Water, the leading alkaline water brand in the United States, announces the expansion of its brand ambassador program into the New York City metropolitan area with the addition of Jay Cardiello, Joshua J. Holland, Anna Kaiser, Heidi Kristoffer, Jenn Seracuse and Aly Teich. These Hydration Specialists will educate the community about the importance of staying hydrated and the benefits of Essentia Water; attend grassroots health, fitness and wellness events on behalf of the brand; and have a dynamic presence on Essentia’s website and social media.

“These are respected trendsetters, whose impact and reach in the health and fitness space extends well beyond the Tri-State area,” said Neil Kimberley, Essentia’s VP of strategy & market development. “Each has a deep understanding of how hydration impacts everyday performance; we look forward to working with them to educate and engage consumers with fun and creative programs.”

Kimberley notes that the addition of an Essentia Hydration Specialist team to New York comes on the heels of last year’s series of new hires and partnerships supporting the brand’s accelerated growth into mainstream retail. This included the addition of new distributors such as Big Geyser and retailers throughout the Mid-Atlantic region. In 2014, Essentia launched Hydration Specialist programs in New England and Southern California.

Jay Cardiello is one of the most sought-after and recognized fitness and wellness professionals in the world. Triple-certified in strength and conditioning, fitness training and nutrition, Cardiello is a personal trainer, author and advisor to global brands. He has worked with a range of celebrities and athletes, including Jennifer Lopez, Ryan Seacrest, Julianne Hough and teams in the MLB and NFL, among others. He is the founder of JCORE, a multi-faceted wellness program that only requires 20 minutes of workouts per day. Cardiello is also the proud developer of OffTheScale, a trusted healthcare platform poised to revolutionize the fight against obesity and other chronic diseases with structured physical activity, nutritional education and lifestyle-change action planning. He was named the #1 Motivator in Health and Wellness by Shape in 2013 and ranked by Greatist along with Michelle Obama and Dr. Oz on a list of those who have made an impact on health and wellness worldwide.

Josh Holland holds several personal training certifications including CPT, CF-L1 and CHC. Holland is also a Vivobarefoot Coach; co-founder of Zoomtion Fitness; 3rd-degree Black Belt in Karate; and was an Accredited Olympic Trainer for the London 2012 games. A former trainer with Tracy Anderson Studios, Holland has worked with notable figures in the entertainment world since 2009, including Madonna. He currently serves as manager and director of training at The CORE: Club in Manhattan, New York. Holland earned a Bachelor of Science in Mass Communications and a minor in Physical Education from Northwestern Oklahoma State University. Holland believes that “Knowledge is Power,” which he uses to guide and encourage himself and those he trains to meet goals and feel better overall. He says, “Quality consumption is a key ingredient to everyday living and thriving.”

Anna Kaiser is a New York City-based fitness guru and celebrity trainer. She is CEO and founder of AKT InMOTION, an acclaimed NYC studio offering HIIT workouts incorporating dance, circuit training, toning, yoga and Pilates.  Harper’s Bazaar called AKT “The best workout to get fit in 2015.” Kaiser also recently released her “Happy Hour” DVD featuring her signature 60-minute interval workout with an introduction by Sarah Jessica Parker. A former professional dancer, Kaiser toured with Shakira, Fame, and appeared in films such as Disney’s Enchanted. After graduating Cum Laude with her Bachelor in Fine Arts degree from the University of California Irvine, she acquired certifications in NASM, CES, Pilates, Pre/Postnatal, TRX and functional anatomy at Mount Sinai Medical Center.  Her mantra, “Nothing prepares you for AKT. AKT prepare you for everything else,” was further supported when she introduced Essentia to her community. “This water has made me re-evaluate the quality of my choice of hydration.  My workouts are better, longer and I find myself happier throughout the course of my day,” says Kaiser.

Heidi Kristoffer is the creator and producer of Microsoft Bing Fitness Yoga & MSN Yoga, creator and star of Revive Yoga, creator of CrossFlowX, and wellness expert for multiple online platforms. Her goal is to make yoga and deliciously healthy eating accessible to everyone. Rated one of the: Hottest Trainers in America 2014 by Shape, most inspiring yoga teachers in the world by DoYouYoga, and most popular instructors in NYC by RateYourBurn and ClassPass, Heidi can often be seen featured as an expert on television and magazines worldwide. A vegan who is currently pregnant with twins, Kristoffer says superior hydration is paramount in her personal diet.  “I prefer Essentia Water because I’m able to get superior hydration with less liquid and swish – important because when you’re expecting there’s not much room in there!”

Jenn Seracuse used Pilates to rehabilitate following colon resection surgery from Crohn's Disease, which led to her body- and life-altering passion for the practice. She is certified in Mat and Apparatus through Pilates Academy International, as well as TRX suspension training, and prenatal and postnatal exercise. Director of Pilates at FLEX Studios, Seracuse trains a wide range of clients from top models, like Victoria's Secret Super Model Alessandra Ambrosio and Sports Illustrated swimsuit models Kate Bock and Lauren Mellor; to professional athletes like Tristan Thompson of the Cleveland Cavaliers. Developer of a popular NYC-based Mommy & Me Pilates program, Seracuse notes that Pilates is a great way for expectant and new moms to stay fit as long as you check with your doctor first and make sure that you drink enough water to stay hydrated.

Aly Teich is a fitness model; health coach and founder of The Sweat Life, a lifestyle brand focused on helping you live your best life. A native New Yorker, she danced her way through the School of American Ballet into her teens, competed on horseback at a pre-Olympic level, lettered in three varsity high school sports, and has completed numerous triathlons. She enjoyed a decade-long career in television and media, including positions with the Late Show with David Letterman, CBS Television, Tribeca Film and Conde Nast. When her mother was diagnosed with ovarian cancer, she switched her focus to health and wellness, and founded The Sweat Life, which releases weekly digital and editorial content from top trainers, nutritionists and stay-at-home moms.