Boston Interactive Launches Rebranded Website to Reflect Growing Agency

BOSTON - April 30, 2015 - PRLog -- Boston Interactive, a digital marketing agency, is thrilled to announce the launch of its redesigned website, www.bostoninteractive.com. The major redesign comes on the heels of the interactive agency’s shift in branding, demonstrating the company’s emboldened values and strategic focus on providing custom solutions. The website exemplifies the agency’s digital strategy, design, and agile development process that has resulted in more than fifteen years of award-winning digital marketing strategies for its clients.

“Any web redesign strategy starts by focusing on what the business needs are,” said Chuck Murphy, CEO of Boston Interactive, “For bostoninteractive.com, we needed a shift in focus to what really matters to the agency, our work and our people.”

As Boston Interactive transitioned from its old website to the new, the agency’s user experience team stripped away extraneous design elements to simplify the site and allow the client work to speak for itself. The new portfolio pages (www.bostoninteractive.com/our-work) offer deeper insights into projects than previously provided, highlighting various design solutions and success stories.

Bostoninteractive.com’s successful launch stems from two of the agency’s unique and powerful services: user experience (www.bostoninteractive.com/services/user-experience) and development (www.bostoninteractive.com/services/development). With an in-house team of user experience (UX) experts and developers, the site shines in terms of user-centered design, cutting-edge technology, and advanced usability. The UX team validated every design choice by using quantifiable and measurable goals throughout the process. To bring the project to life, our agile development process allows for quick changes and easy refinement, creating a frictionless development and launch experience.

Fans and followers of the company may have noticed changes in logos and imagery across other Boston Interactive online properties, such as Facebook, Twitter, and LinkedIn, over the past few months, which are now reflected in the website design. Another exciting aspect of the site is the new blog section. The new Boston Interactive blog (www.bostoninteractive.com/blog) features thought leadership from the company’s expert team of marketers, designers, and developers and offers a glimpse into the life and culture at Boston Interactive.

About Boston Interactive – Boston Interactive, a full-service digital marketing agency, was founded in 1999 and has successfully partnered with more than 500 clients to help them achieve measurable online success. The agency’s work has spanned from mid-sized to Fortune 500 corporations, across numerous industries including healthcare, financial services, consumer goods, technology, higher education, and non-profits. Boston Interactive websites uniquely solve complex business problems through a user-centric approach and metrics-driven visual design. The in-house team of usability experts, designers, and developers work side by side using emerging technology to execute a strategy that is tailored to each client’s specific business goals. For more information on Boston Interactive, please visit www.bostoninteractive.com.