KOLKATA, India -
Aug. 8, 2015 -
PRLog -- Indians have the habit of taking their culture and traditions wherever they go. However, with thousands of Indians moving abroad for studies, work or other reasons each year, celebratingRaksha Bandhan (http://rakhi.giftstoindia24x7.com/
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Rakhi or Raksha Bandhan is the Indian festival which celebrates the eternal bond of love between siblings, more so between the brothers and sisters. The term Raksha means “protection”
while the term Bandhan stands for “tying the thread of love”. On the day of Raksha Bandhan, sisters tie Rakhi on the wrists of their brothers in return for protection, love and affection from them. They apply roli tika on the foreheads of their brothers, throw chawal upon them and perform “arti” in front of them with puja thalis. All these rituals are done with the belief that these will grant the brothers a long and prosperous life.
Online shopping for Rakhi has taken off mainly due to the hectic schedules led by Indians, living in India as well as in abroad. Due to their tight schedules, they find it difficult to visit a local store to buy Rakhis, Rakhi thalis or Rakhi gifts for their loved ones. For them buying Rakhis andRakhi gifts online (
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Gifting portals like
Rakhi.GiftstoIndia24x7.com have seen increased demand from across the globe since their services cater to the needs of the new age Indians residing in India as well as in countries like USA, UK, Canada and Australia. These portals deal in variousonline Rakhis (http://rakhi.giftstoindia24x7.com/)
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Features like widest payment options, secure payment system with the latest encryption technology, 24x7 customer support and timely delivery of gifts at the doorsteps of the recipients, make these online gifting portals a huge hit among the customers since they get to enjoy complete peace of mind after having placed their orders.
Indians attach much significance to relations and the sacred relationship of love and affection between a brother and a sister is extremely cherished. This is the significance of Raksha Bandhan in India. Though predominantly considered to be a Hindu festival, the charm of Rakhi has found its takers among members of other communities too. Members of Jain and Sikh communities are known to take part in Rakhi celebrations too. This proves that Rakhi celebrates the concept of universal brotherhood. This is extremely important for a country like India that abounds in diversity and survives on it.