RJM Licensing Reels in Popular Book Series, The Rainbow Fish

MAHWAH, N.J. - Aug. 17, 2015 - PRLog -- August 17, 2015

RJM Licensing Reels in Popular Book Series, The Rainbow Fish


         Over 30 Million Copies in the Series Have Been Sold Worldwide

    RJM Licensing, Inc. has been appointed by NorthSouth Books, the publisher of The Rainbow Fish book series, to rep the series in the US and Canada.  In conjunction with the publisher, RJM will appoint sub-agents for the UK and Australia; interested licensing agencies should contact RJM to express interest.  Originally published in 1992, there are now 7 titles in print with an additional title scheduled for 2017 which coincides with the 25^th anniversary.

    The Rainbow Fish series, which is ideal for licensed product for the infant to age 6 demographic, was the first book to use holographic foil which makes Rainbow Fish shimmer and mirrors his movement.  Equally important to the stories are Rainbow Fish’s friends such as The Little Blue Fish, The Wise Octopus, and the Big Blue Whale which are featured along with gentle, timeless messages about sharing, friendship, accepting others, and facing one’s fears.

    Heather Lennon, Managing Director of NorthSouth Books remarked, “NorthSouth Books is very excited to work with RJM Licensing on The Rainbow Fish brand.  The past several years have shown The Rainbow Fish to be an evergreen property, and we are looking forward to bringing Marcus Pfister’s classic story of friendship to a whole new generation.”

    Initial categories available for licensing include: plush, toys, and games, apparel and accessories, bedding and room décor, and stationery and craft items.  Distribution for this program should be mid-tier and up and we are taking a deliberate and long-term approach to re-launching this beloved children’s book property.

    Rob Mejia, President of RJM Licensing, Inc., explained, “When we heard about this opportunity, I knew RJM would be a great fit.  We have a wealth of experience handling high profile children’s books such as Peter Rabbit, Paddington Bear, Spot, Maisy, Flower Fairies, amazing baby, and Guess How Much I Love You so we know how to grow and handle this opportunity.”

    NorthSouth Books is the Manhattan-based arm of Swiss publisher, NordSud Verlag.  North South publishes beautiful picture books from the best international authors and illustrators.  Their books are distributed by Ingram Publisher Services, and can be found everywhere that books are sold.

    RJM Licensing, Inc. is a full service licensing agency specializing in the representation of books, brands, and artists.  Their properties include Daisy Rock Girl Guitars, Paper Russells,  Where’s the Meerkat?, amazing baby, USA Curling, The Peterson Field Guides, Tegrin Dandruff Shampoo, Country Diary, Ivory Cats and more.

    For more information about The Rainbow Fish book series or any RJM property, please contact: Rob Mejia, 84 Oweno Road, Mahwah, New Jersey 07430.  Telephone: (201) 828-9050, Fax: (201) 828-9110.  Email: RJMLicensing@gmail.com, Website: www.RJMLicensing.com.