Honeywell Generators Website Created By Laughlin Constable Earns Recognition

CHICAGO - May 6, 2016 - PRLog -- For the second time in as many months, a website created by Laughlin Constable is receiving worldwide recognition. The website for Honeywell Generators, a manufacturer of backup power products, is one of 10 sites worldwide being showcased for its functionality and design using Kentico software.

Last month, a website Laughlin Constable created for Fortune Brands was spotlighted by Kentico, an all-in-one marketing software package that helps businesses create integrated websites, online stores, online communities and intranets and is the digital backbone for the online presence of small businesses to Fortune 500 companies in 80 countries.

Since the former website for Honeywell Generators was outdated and a simple refresh would not work, Laughlin Constable used the Kentico software to create a new site that would provide easy navigation for different users (such as homeowners or contractors seeking backup generators) to access a mix of products for their individual needs. The site also was built for Honeywell's authorized dealers, allowing them to respond to sales leads directly from the website and also providing restricted access to services the company provides its dealers.

"This is a good example of a client leveraging a single site to support both customers and its dealers in a seamless, integrated fashion," said Paul Brienza, Laughlin Constable's Executive Vice President - Programming. "Despite this being a fairly complex project over a five month period, Kentico's all-in-one platform gave our team of developers and engineers the flexibility to respond to last minute changes in scope and content and provide the client help in design, development and content loading. The end result is a simple, seamless experience for the consumer and Honeywell's dealer network."

Honeywell

Morris Plains, N.J.-based Honeywell is Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes, and industry; turbochargers; and performance materials. For more news and information on Honeywell, please visit www.honeywell.com.

Laughlin Constable

Laughlin Constable has been providing integrated marketing services to its clients for nearly 40 years. With offices in Chicago, Milwaukee, New York and New Jersey, the agency provides Full-Circle Branding™ solutions, including brand strategy development, digital marketing, design, advertising, public relations, media research, planning and buying. Its annual billings are in excess of $250 million. The agency's clients include: Wisconsin Department of Tourism, Bon-Ton Stores, Sears Holdings, Food Network, Lung Cancer Alliance, USA Network, PDC Brands, Medela, Northwestern Medicine, Master Lock, MillerCoors, Paris Presents, Palermo Villa and Bright Start/Oppenheimer Funds. For more information, please visit Laughlin.com (http://www.laughlin.com/), www.Facebook.com/Laughlin Constable or follow LC on Twitter @LaughlinAgency.