Go cashless and make digital payments, win Rs 1.00 crore lottery: Niti Aayog

INDORE, India - Dec. 16, 2016 - PRLog -- The NITI Aayog (National Institute for Transforming India) on Thursday announced a lottery with daily, weekly and mega awards for merchants and consumers in order to promote a transition to digital payments.
The awards will be offered via two schemes - the Lucky Grahak Yojna for consumers, and the Digi-dhan Vyapar Yojna for merchants at an estimated cost of Rs. 340 crore. Both the schemes will cover small transactions between Rs. 50 and Rs. 3000 to encourage every section of the society to move to digital payments, said NITI Aayog CEO, Amitabh Kant.
The key features are:-
15,000 winners will get Rs. 1,000 each for 100 days starting Christmas. The scheme runs from December 25, 2016, to April 14, 2017.
7,000 weekly draws with maximum prize of Rs 1.00 each for consumers and maximum award of Rs 50,000 each for merchants.
On April 14, a mega award of Rs 1.00 crore will be announced for consumers. The second prize will be of Rs 50.00 lakh and third of Rs 25.00 lakh.
All kinds of transactions through UPI, USSD, AEPS (Aadhar Enabled Payment System) and RuPay cards will be eligible for lucky draws. Payments made through credit cards and e-wallets won't be covered.
The scheme will not cover transactions above Rs 5,000 and below Rs 50.  It will also not cover Business to Business transactions.
Niti Aayog's announcement comes days after the finance ministry declared multiple incentives, (ranging from discounts on petrol, highway-toll and railway tickets to cheaper insurance cover) for those using digital payment modes.
Prior to this release, the Union Cabinet on Wednesday also approved withdrawal of surcharge, service charge and convenience fee on cards and digital payments with the intentions to discourage cash transactions.

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