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Follow on Google News | Tech Mahindra Ranked Amongst the Top 15 Global Tech Services BrandBrand Value grows 21% fuelled by its Digital Transformation initiatives; Potential to be in the top-5 technology services brands by 2020
By: Tech Mahindra Brand Finance is an independent valuation and strategy consultancy. It advises organisations on how to maximise value through effective management of brands and other intangible assets and is world-renowned for its pioneering work in brand valuation. Brand Finance helped to shape the internationally recognised standard for brand valuation, ISO 10668, and is one of just a select group of firms to hold the certification. Brand Finance was founded in London 1996 and now has offices in over 25 countries. http://brandfinance.com/ Underscoring this achievement, Mr. David Haigh, Founder and CEO of Brand Finance commented, "Tech Mahindra has delivered excellent brand value growth of 21%. Its brand transformation journey from being an Information Technology player to a Digital Transformation partner has shown great progress. With its new brand promise of 'Connected World, Connected Experiences' and the right brand investments, Tech Mahindra has all the potential to be in the top 5 by 2020." Tech Mahindra has recently embarked on a massive brand building campaign globally forging strategic partnerships with several Global Media Groups, local Governments and Trade Councils, to bring alive its "Connected World. Connected Experiences." Celebrating this moment, Mr. Jagdish Mitra, Chief Marketing and Strategy Officer of Tech Mahindra said, "We are immensely glad to have entered the veritable brand club and would like to thank our associates, partners and customers, for helping place our brand where it deserves to be. We have embraced Digital Transformation as the bedrock of our brand journey, at a time when connectedness and experiences are the fundamentals for any business and consumer across all aspects of daily living. Our brand will constantly endeavour to reflect this, as we Run better, Change faster and Grow greater for our stakeholders." End
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