Colour U Cosmetics Collaborate with Media Personality Genise Shelton for "Inner Beauty"

ATLANTA - Feb. 7, 2018 - PRLog -- Colour U Cosmetics (http://colourucosmetics.com/) has teamed up with reality tv personality,to release its first celebrity beauty campaign geared towards philanthropy. The "Inner Beauty" campaign will focus on encouraging teens and young women to strengthen their core identity to complement their outer beauty as a way to develop strong self-esteem and awareness and talking points around human sex trafficking. The official campaign launch will be held in Atlanta on February 15th starting at 4pm at Colour U's flagship store. Media and beauty bloggers are invited to participate in the makeup launch party and can do so by RSVPing with the press contact.

Colour U Cosmetics is American flair meets timeless craftsmanship. The company prides itself on luxury and high-quality ingredients with an intention to deliver makeup styles with panache. Colour U Cosmetics is the brainchild of CEO, Karen Stallings, who's 20 years of knowledge spans the beauty industry from modeling to fashion to cosmetics. Colour U Cosmetics is also the preferred makeup provider in the Atlanta Marriott Marquis luxury spa.

With a keen understanding of the beauty industry and the need for inclusiveness, Stallings tapped former reality tv star, Genise Shelton of Bravo's "Married to Medicine" to partner up for their first celebrity beauty campaign with a focus on philanthropy. Stallings shares, "I'm excited to partner up with Genise Shelton and her foundation, Our Children's Keeper (http://www.ourchildrenskeeper.org/). When my creative director, Askia Innis, suggested we incorporate celebrity brands into our special collections, her philanthropic efforts stood out and made her an obvious first choice."

Askia adds, "When I first saw Genise Shelton my first thought was beauty. She will be a great partner for our company. Her poise, her beauty is just what Colour U Cosmetics needed she is the everyday woman of our modern times."

Genise's Favorite Things collection includes lipstick, high-definition foundation, mineral blush, mink lashes and lip gloss with a specific color named "Inner Beauty" to support fundraising efforts for Genise's nonprofit, Our Children's Keeper. The purchase of it directly supports her efforts to stop sex trafficking. Genise shares, "I am so honored to work with Colour U Cosmetics especially sharing the message of being beautiful from the inside out. I'm very passionate about our youth and the dangers of sex trafficking are real." She continues, "Karen and her team are forward-thinking, innovative and fierce in the industry so it was a no-brainer to say 'yes' to this endeavor."

Colour U has been featured twice in Essence Magazine as one of the leading beauty brands catering to young career women. Headquartered in Atlanta, they also have locations in Virginia and California.

"Genise's Favorite Things" is available online at www.GeniseShelton.com/colouru or via Colour U Cosmetics directly at www.colourucosmetics.com. A portion of "Inner Beauty" supports the efforts of eradicating sex trafficking through Our Children's Keeper Foundation. All funds are tax deductible.