BritCham launches a year-long programme of Future of Work activities in partnership with Prudential

CENTRAL, Singapore - April 20, 2018 - PRLog -- Commencing with a 'smart spaces' panel event on 23^rd May 2018 organised by the Chamber's ICT and Built Environment Committees, the 12 month campaign of events, content and activities will culminate in an e-publication in March 2019. As an association with member companies representing all nature of industries in Singapore and beyond, the British Chamber provides a unique perspective on topics raised within the Future of Work and aims to provide tangible benefits and actions for its members through this series.

Bicky Bhangu, President of the British Chamber of Commerce, comments:

"We are excited to be announcing this year long campaign that will look to encompass all of the activities of the Chamber and its members on a theme of great importance in today's world. The Future of Work campaign aims to bring together ideas and initiatives from the Chamber membership to not only share what they are doing to drive innovation and thinking on what tomorrow's workforce and workplace will look like, but to influence the dialogue taking place in Singapore and beyond. We hope this will create opportunities and bridge partnerships between the UK and Singapore in the area of workforce and workplace development."

The Future of Work initiative also marks the beginning of a 5 year platinum partnership for the Chamber with Prudential Assurance Company Singapore, who will be sponsoring all activities encompassed within the campaign including the Chamber's upcoming 19^th Annual Business Awards, this year featuring a corresponding Future of Work theme.

Prudential Singapore CEO, Wilf Blackburn, said that the Future of Work series focuses on innovation and human capital – two issues that are critical to many businesses.

"Companies need to be more competitive, agile and customer-focused to thrive in today's fast-changing world. This requires a transformation in the way we work. We need to put innovation at the core of our businesses and culture. By harnessing technology, reskilling our people and investing in training, we can be better prepared for the digital future.

"Through our partnership with the British Chamber of Commerce, Prudential hopes to generate more dialogue around the Future of Work and encourage the sharing of best practices between the private and public sector in UK and Singapore." said Mr. Blackburn.

For information on the Future of Work activities visit www.britcham.org.sg/static-pages/future-of-work or contact lucy@britcham.org.sg.