National company Title Alliance partners with Alanna.ai to power new customer service chatbot

MEDIA, Pa. - Oct. 23, 2023 - PRLog -- Title Alliance, a nationwide real estate title and escrow company, is introducing its newest innovative tool to assist its partners and customers – a smart chatbot named Star – as the company continues to push into the future.

The company will be launching "Star," a virtual closing assistant which is powered by technology from Alanna.ai, in its western offices first. Future plans include utilization across its national footprint in the near future. Title Alliance is based in Pennsylvania but has a Western Division headquarters in Phoenix to oversee locations in Alaska, Arizona, Idaho, Nevada, New Mexico and Washington.

Star's name is an allusion to Title Alliance's logo, but it's also much more than that, said Brad Straub, Title Alliance's Director of Western Operations. "Thanks to Alanna's AI-powered ability, Star can answer more than 200 questions and provide information and updates on closing documents, file status, cost estimates, and more via a dedicated text line. It also can send automated text updates on file activity and securely collect needed information from other parties in the transaction.

"This technology will be a guiding light for our customers and partners, and we're excited to add Star to the Title Alliance family," Straub said. "Star will save real estate agents, lenders and their clients time because it has the ability to provide real-time information whenever they need it."

The company opted to form the partnership with alanna.ai and to introduce Star in order to allow for their team members to focus on customer service, conversations and building relationships. The tool will be another tool in the toolbox and will be a continuation of the T.A. Way experience created for the end clients.

Star will be available to respond to queries and questions 24/7. Launching this technology now represents the continued commitment to staying ahead of the curve for Title Alliance, which is also in the midst of celebrating its past. 2023 is the company's 75th birthday and the 40th anniversary of the operation's decision to focus exclusively on establishing and operating joint ventures.

"Our people will always be at the core of what we do at Title Alliance, but it's more important now than ever to lean into the best modern ways to communicate with our clients and serve their needs," Campbell said. "We are recognized innovators in the title space, and everyone at Title Alliance wants to keep leading the way as we introduce Star and continue to build for the next 75 years."