Alamo Drafthouse Cinema Unveils HappyLand, Movie-Themed Mini Golf

NAPLES, Fla. - March 12, 2024 - PRLog -- Mini golf is headed to the upcoming Alamo Drafthouse Cinema. HappyLand Movie Miniature Golf will be located in the lobby of the cinema's latest location and will combine a bar and lounge with a nine-hole movie-themed mini golf course.

"Naples is a golfer's paradise, so we knew we had to do something special there for our first Florida location," says Alamo Drafthouse Cinema CEO Michael Kustermann. "HappyLand will be a unique venue for our guests to relax, enjoy a few drinks, and hit golf balls into an alligator's mouth – we couldn't be more excited about it!"

HappyLand will feature a full bar. Riptide Brewing Co., is offering their Olde Naples Blonde Ale under a private label named Chubbs' 19th Hole Blonde Ale. The lounge and mini golf course will also be available to rent with multiple HD TVs and room for 50 people. HappyLand opens 30 minutes before the first movie each day and closes after the start of the final show of the evening. Guests can play by purchasing a token and redeeming it at a golf ball vending machine. Tokens cost $7 for adults, $5 for kids (15 and under), and every $20 spent at the bar earns guests a FREE token.

Alamo Drafthouse Cinema will be giving away a free year-long, two-person subscription to Alamo Season Pass – its monthly subscription service which entitles subscribers to one free movie per day – and a year of free mini golf. Sweepstakes rules and entry can be found HERE (https://drafthouse.com/southwest-florida/victory/sweeps-e...), while more information on Alamo Season Pass can be found HERE (https://drafthouse.com/victory/seasonpass/subscribe).

Anyone that joins Season Pass will get their second month free. This offer will only be available for a limited time after the grand opening.

Alamo Drafthouse Cinema will be in a 33,652-square-foot space in Mercato, a high-end, mixed-use retail center. It will feature 11 auditoriums with approximately 650 luxury recliner seats and 4k digital projection. Parking is free at a parking deck located behind the theater. The cinema will offer scratch-made food, local beers on draft and craft cocktails brought to guests in their seats by stealthy servers. The cinema chain's No Talking/No Texting policy will ensure guests can watch films distraction-free. Guests are encouraged to arrive up to 30 minutes early to screenings for an ad-free preshow.

"We were keen on bringing a unique, over-the-top entertainment addition to the already exceptional cinema experience that is Alamo," said Adam Schwegman, partner and executive vice president of leasing at North American Properties (NAP). "HappyLand will be the cherry on top, making it a true hole-in-one destination for the Naples community."