Experience Marketing: The Finishing Touch for Busan's MICE Industry

Nov. 11, 2024 - PRLog -- The end of COVID-19 has catalyzed the evolution of Busan's MICE sector, which some are dubbing "MICE 2.0" in the era of the experience economy. To attract those accustomed to digital interaction, the MICE industry is evolving to emphasize unique local experiences, providing offerings that can only be enjoyed through physical attendance.
A notable example of this effort is the Busan International Footwear, Textile & Fashion Exhibition. The main exhibition took place at BEXCO, while the buyers' dinner was hosted at Museum 1. This unique venue provided visitors with an unforgettable experience, showcasing the identity of the Busan International Footwear, Textile & Fashion Exhibition through captivating media art.
In the second half of 2024, the Busan Convention Bureau identified 15 new unique venues, each well-suited for MICE events. These venues showcase Busan's rich history and culture while offering dynamic leisure activities. They were chosen for their strong appeal to MICE event-goers.