Proven Industry Veteran Steve Davis Appointed CRO of Provarity.AI

GRANITE BAY, Calif. - Jan. 13, 2025 - PRLog -- Provarity, a sales enablement platform focused on presales optimization,  is proud to announce the appointment of Steve Davis as Chief Revenue Officer (CRO).

With over 25 years of experience driving high-performance sales execution, Steve brings an unparalleled track record of success to Provarity. Having excelled in enterprise software solutions for Fortune 1000 organizations and global enterprises, Steve has played pivotal roles in 7 successful exits, including 3 IPOs and 4 acquisitions. His expertise spans a variety of solutions, from Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) to marketing automation, e-commerce, and analytics, making him uniquely equipped to lead Provarity's go-to-market (GTM) initiatives.

Provarity is revolutionizing the sales landscape by bridging the gap between presales and post-sales. Powered by advanced AI, our platform empowers sales engineering (SE) teams with actionable insights, automates manual workflows, and ensures smooth transitions of prospect data to post-sales delivery teams.

"Steve's extensive experience and proven track record make him the ideal leader to propel Provarity into its next phase of growth and accelerate our market impact," said Chris Cabrera, President & CEO of Provarity. "His expertise in navigating complex sales cycles, delivering value across diverse industries, and scaling both startups and established enterprises positions Provarity as the premier solution for addressing today's sales challenges. We're thrilled to have him at the helm of our go-to-market teams as we shape the future of sales enablement."

As CRO, Steve will focus on expanding Provarity's reach and empowering sales teams to tackle the challenges of complex B2B sales cycles and customer engagement. His leadership will ensure that more businesses can harness Provarity's AI-driven platform to achieve seamless collaboration, real-time insights, and measurable ROI, transforming the way teams navigate and succeed in today's competitive landscape.

"An ongoing challenge for companies running technical evaluations has been the lack of automated solutions to ensure a successful assessment," said Steve. "That's what drew me to Provarity. For the first time, an AI solution is dedicated to the presales aspect of the evaluation. Provarity has the opportunity to become the preeminent solution for all presales engagements, and with my background, I couldn't resist joining."

Provarity is the first platform of its kind, specifically designed to optimize presales workflows while bridging the gap between sales and post-sales delivery. By leveraging years of data and advanced AI, Provarity is redefining the standard for sales enablement.

For more information about Provarity and its solutions, visit www.provarity.com.