New Year - New Announcement: Century Cruises appoints a new VP of Marketing

CHONGQING, China - Jan. 26, 2025 - PRLog -- Century Cruises which operates river cruises on the Yangtze River in China, has appointed W. Alejandro Polanco as Vice President of Marketing, effective Feb 1st, 2025.

Mr. Polanco's appointment comes as the company expands its presence in the North American market. He will be responsible for growing Century Cruises' brand recognition in North America through strategic marketing efforts across all media channels.

Mr. Polanco brings more than 10 years of experience in the travel industry to the role and is credited with building a new digital brochure distribution and mobile apps for Celebrity Cruises, streamlining the online booking experience at Carnival Cruise Line, and building a new end-to-end digital experience at Crystal Cruises, including an award-winning website, online booking, and mobile app.

"I am thrilled about the opportunity to grow this incredible brand in the North American market and feel very fortunate to work with this amazing team." Mr. Polanco said. "I'm eager to continue strengthening existing relationships and establishing key partnerships to support the execution of Century Cruise's strategic vision."

SVP of Sales and Marketing David Fredericks said, "I have followed Alex's career for a long time. Alex is an award-winning marketing platform creator who really understands how to create brand awareness and connect with travel partners and event planners. We are excited to have Alex on the team."

Visit https://www.centuryrivercruises.com/en/ for more details