AdTech Startup "The Ad Village" Disrupts Harmful Online Ads and Promotes Positive Messages For Kids

PORTLAND, Maine - Feb. 18, 2025 - PRLog -- Summary:

• Who: The Ad Village, founded by Michael Taverna, a digital marketing expert with 16+ years of experience.
• What: A membership-based AdTech company that disrupts online ads targeting children, replacing harmful content with positive, uplifting messages.
• When: Launched in January 2025, after a year of development.
• Where: Based in Raymond, Maine, defending children and families across the U.S.
• Why: To protect children from manipulative online advertising, promote positive self-perceptions, and create a safer digital environment.

About The Ad Village

The Ad Village, founded by Michael Taverna in 2024, is a Maine-based ad tech company dedicated to protecting children from harmful online advertisements. With over 16 years of experience in digital marketing, Taverna created The Ad Village to disrupt digital ad auctions targeting children and replace harmful content with positive, educational, and empowering messages. The company's membership-based platform grows in strength and impact with each new member, enabling The Ad Village to continue expanding its ability to protect children and improve their digital experience.

An example scenario highlights why this work is so important. Imagine a child playing a "free" game on their tablet or phone. These seemingly free apps often require kids to watch unsolicited ads as a form of payment. But what's hidden behind these ads is a bigger issue—who is paying for these ads, and what messages are being sent to our kids? The truth is, the highest bidder in the auction wins the right to market directly to children, and that's where the danger lies. Advertisers can target children with manipulative content that promotes junk food, unhealthy behaviors, or even unrealistic self-perceptions.

This is where The Ad Village steps in. Through its community-driven platform, The Ad Village pools resources from its growing membership base to disrupt these digital ad auctions. When The Ad Village wins the auction, it doesn't aim to sell products or persuade children to make purchases—it simply replaces harmful ads with uplifting, positive messages.

Join The Ad Village today at https://www.theadvillage.com