Kentico unveils AIRA: the AI-powered marketing companion that works the way marketers do

BRNO, Czech Republic - March 19, 2025 - PRLog -- Brno, CZ & Bedford, NH – Kentico, a leader in content management and digital marketing, unveils AIRA, an AI-powered assistant for Xperience by Kentico. Designed to fit seamlessly into marketers' workflows, AIRA automates tasks, delivers insights, and streamlines content creation—without disrupting familiar tools.

Unlike many AI tools that require users to adjust their processes, AIRA integrates directly into platforms like Google Chrome and Microsoft Word. It eliminates the need for app-switching, manual content transfers, and inefficiencies, making AI practical and accessible.

"Marketers don't need another AI gimmick—they need real, practical solutions," says Deborah Tucek, VP of Product at Kentico. "AIRA helps them focus on what they do best: creating impactful digital experiences."

Smarter Marketing with AI

Marketing teams often struggle with disconnected tools and increasing content demands. AIRA bridges these gaps by providing administrator-approved access to business data and content. Using AI, it analyzes insights, automates workflows, and enhances campaign performance.

AIRA also features the AIRA Companion App, a mobile extension allowing marketers to monitor performance, receive alerts, and track key KPIs in real time. With instant notifications and business insights, marketing teams stay connected—even on the go.

"With AIRA, we're not just improving workflows—we're helping businesses stay connected to their digital experience in real time," says Dominik Pinter, CEO of Kentico. "Marketing teams can move faster, make informed decisions, and execute campaigns more effectively."

The Future: AI-Driven Personalization

Kentico is enhancing AIRA with AI-powered personalization and customer journey insights. Future updates will enable brands to analyze user behavior, identify opportunities for personalization, and optimize content delivery.

The upcoming Customer Journey feature will help businesses map their audience's path and refine engagement strategies. Instead of relying on guesswork, AIRA will provide data-driven recommendations to boost conversions.

"Understanding customer interactions across multiple channels is a challenge," says Deborah Tucek. "With Customer Journey Insights, we're giving marketers a clear roadmap for engagement."

One Platform, Endless Possibilities

With AIRA and Xperience by Kentico, marketers can work smarter, move faster, and create better digital experiences—without complexity. Kentico remains committed to AI-driven innovation, ensuring businesses can leverage automation and personalization without sacrificing creativity.

The future of marketing isn't about replacing humans with AI—it's about empowering marketers to do more with less effort.

For more on AIRA, visit Kentico.com (https://www.kentico.com/).