Why the FTC’s Blogger-Payola Crackdown is Welcome

Oct. 8, 2009 - PRLog -- Few businesspeople like big-brother government imposing its will unnecessarily, but the Federal Trade Commission crackdown on blogger payola is necessary, according to Seattle Biz Coach Terry Corbell.

So the free-enterprise advocate published his column: “Why the FTC’s Blogger-Payola Crackdown is Welcome,” at http://www.bizcoachinfo.com.

“These are rules for the digital age – now that consumers get information from sources other than print, radio or TV,” Mr. Corbell explains. “Three decades ago, advertisers propagated their own messages.”

In essence, the agency is requiring bloggers to disclose if they are paid money or receive free products for their endorsements. Also, celebrity endorsers are being held accountable if they make false statements.

The Biz Coach is also published on the Money News page at KIROTV.com. KIRO is the "2009 National Edward R. Murrow Award Winner for Overall Excellence". Mr. Corbell has written 450+ business-coaching columns since 2001 for several media Web sites. He is a member of Society of American Business Editors and Writers (SABEW).

As a business-performance consultant and a profit professional, Mr. Corbell also has systems and strategies to relieve a company's financial stress, which includes a financial turnaround program on a pay-for-performance basis.

Mr. Corbell provides complete solutions for a small retainer and one percent of the net-profit increase.

The Biz Coach Web site was recently developed by Solid Technology, www.solidtechnology.com, of Portland.

Mr. Corbell is managing member of CMS Associates LLC, http://www.cmsassociatesllc.com.

The Biz Coach was honored when The New York Times featured him twice. For some of his other business tips, simply enter the following headlines as key words:

• Been There... Done That... Here's How

• Advice on Taking an Entrepreneurial Leap

Mr. Corbell is writing a book tentatively entitled, “How to Watch Your Back in the Jungle – Avoiding Business Predators.”

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Biz Coach Terry Corbell is a business-performance consultant and profit professional. As a longtime media columnist, he publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.