How Google Evaluates Your Web Site – Seattle Management Consultant

May 10, 2011 - PRLog -- New details have been revealed about Google’s 2011 algorithm update known as Panda, says Seattle management consultant Terry Corbell, and how it’s affecting Web-sites’ popularity.

“Many sites have benefited and others haven’t fared well in their Google ranking,” writes the Seattle business-performance consultant (http://www.bizcoachinfo.com). “Without divulging propriety information, Google emphasized its objective is to highlight quality for Internet users.”

In other words, writes Mr. Corbell, there are no shortcuts for success.

He indicates Google explained its rationale in a Web posting.

“Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” wrote Amit Singhal on the Google Webmaster Central blog.

“Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year,” the spokesperson explained.  In fact, since we launched Panda, we've rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda.”

“Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users,” wrote Mr. Singhal.

“Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content,” he added. “The recent ‘Panda’ change tackles the difficult task of algorithmically assessing website quality.”

He indicated that Web site publishers will benefit by evaluating its page or article quality by asking specific questions – the type of questions that Google asks to analyze a site’s quality.

Mr. Corbell lists the 23 questions at http://www.bizcoachinfo.com/archives/6511.

With more than 30 years experience, he is a Seattle business-performance consultant and profit professional.

His consulting-practice focus: Marketing, Human Resouces and Special Projects.

In addition, his business portal, The Biz Coach with Proven Solutions for Maximum Profits, publishes business coaching strategies: Planning, Operations, Marketing/Sales, Finance, Tech, Public Policy, Human Resources, and Wall Street.

Mr. Corbell is available to speak at various organizations, as a motivational or keynote speaker.

In human resources training, Mr. Corbell fully understands workplace diversity and cross-cultural communication are necessary for good business (he holds Tribal Citizenship in the Cherokee Nation).

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Seattle management consultant Terry Corbell is a business-performance consultant and profit professional. He publishes performance-enhancing strategies at The Biz Coach: http://www.bizcoachinfo.com, Proven Solutions for Maximum Profits.