Incredible Discoveries Announces Search for Exercise & Fitness Products

Oct. 18, 2011 - PRLog -- Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced they are in the process of searching for exercise and fitness products to employ their unique go-to-market strategy for the 2012 television season.

For products that qualify, Incredible Discoveries can partner with a manufacture to market their product via direct response television, Internet marketing, direct-to-consumer email marketing, live shopping (QVC, HSN, etc.), and retail.

Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of o2 Media, Inc., which produces the Lifetime Network’s daily morning show for women,” The Balancing Act” and the award winning home improvement show “Designing Spaces”. As a part of their layering approach in direct response strategy, Incredible Discoveries can feature a product on “The Balancing Act” or “Designing Spaces” in an educational segment, which will assist in branding and heighten a product’s chance of success.

"With our past successes in the exercise and fitness products category, we are excited to conduct this search for products that we can launch on television in 2012,” said Lee Kaplan, Senior Director of Direct Response Marketing for Incredible Discoveries. “We’re looking for unique products that are easily demonstrated, such as the BodyBugg and AbSolo, which were both big successes.”

If you think that you have a great exercise or fitness product, and want to see if you meet Incredible Discoveries’ criteria, please contact Lee via email Lee@IncredibleDiscoveries.com or via phone 954.935.3162, ext. 230.

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Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world.

Visit us at http://www.IncredibleDiscoveries.com or call Lee Kaplan at 954.935.3162, ext. 230.