Impact of lighting expansion for DefySupply

Dec. 28, 2011 - PRLog -- In June 2011, DefySupply.com announced that it would be expanding its unique business model into the lighting industry.  What does this mean though for the up and coming retailer?  Frankly, it means A LOT.  

Their unique on-demand ordering model has proven to be successful in its 3 years since inception.  That being said, it was limited to just furniture.  While furniture is a MASSIVE industry, critics wondered whether they would just stay a furniture company, or if they could build their model to encompass the entire home furnishings sector.  

As it turns out, they can.  In time, the thriving company could very well be on the nation's largest home furnishing suppliers online.  That is saying a lot.  

How are they so much different though than their competitors?  Try googling "furniture online".  You'll be directed to hundreds, if not thousands, of websites that are basically just drop-shipping various wholesalers products.  None of them are manufacturers, and they are essentially  just relying on good site design to differentiate themselves from their competitors.  

DefySupply on the other hand is far different.  In fact, it "defies" the conventional standard that is the e-commerce furniture industry today.  They have exclusive relationships with many of Asia's top manufacturers which allows them to purchase "on-demand" from them.  Thus, a factory that generally will only produce a quantity of 1,000 at a time, will supply DefySupply with virtually any quantity.  

This is a highly innovative supply-side advancement and is strong reason to believe the company will only continue to grow, regardless of the economic landscape.  Their expansion into lighting only highlights this fact.  


About DefySupply
Minneapolis-based DefySupply is a Web-based company that sells all types of furniture at rock-bottom manufacturer's prices, direct to business customers and consumers. Through a unique relationship with producers around the world, DefySupply is able to ship small or large quantities of merchandise direct to its customers, without charging the traditional markup that customers normally pay when purchasing through wholesale or retail channels. For more information about DefySupply, please visit http://www.DefySupply.com.

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DefySupply.com carriers over 4,,400 unique furniture SKUs and sells to both residential and commercial establishments through its innovative supply chain.