Nestlé Toll House Café By Chip Selects BoeFly To Assist Franchisees In Obtaining Bank Financing

April 5, 2012 - PRLog -- RICHARDSON, Texas – Nestlé Toll House Café by Chip, a premium dessert destination franchise concept built based on the world's most powerful food name, announced today that it selected BoeFly, the premier online marketplace connecting small business borrowers with lenders and a strategic ally of the International Franchise Association (IFA) to expand credit access within the franchise community, to assist its franchisees in obtaining bank financing.

“Our goal with partnering with BoeFly is to help ease the pressures on new and existing investors who want to open Nestlé Toll House Café by Chip locations,” said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “We believe BoeFly’s quick and useful financing tools will help our franchisees run their businesses more successfully and meet our brand’s high standards of excellence in quality.”

Nearly half (49.2 percent) of the respondents in a recent survey by the International Franchise Association (IFA) of its members identified “financing/access to credit” as the top issue of concern to franchise business leaders. In response to this concern, and bolstered by its success in helping many individual franchisees obtain financing, BoeFly created a portfolio of services for the franchisor market.

Franchisors can offer franchisees access to: a network of lenders through posting of a single loan request on BoeFly’s internet-based loan exchange; assistance in creating an effective loan request; and support managing lender inquiries. BoeFly uses proprietary matching technology to connect franchisees with lenders that their loan package meets specific lending criteria, increasing franchise revenue by helping franchisees connect with the capital they need to open their businesses.

“Today even top franchisors face a significant challenge–converting otherwise qualified candidates into franchisees who are interested in growing with the brand, because of the difficulty they have accessing capital,” said Mike Rozman, co-president of BoeFly. “Franchise lending has been down by as much as 40 percent in the past two years due in-part to the inefficiencies in the lending process that have been exposed by the financial crisis. BoeFly eliminates these inefficiencies by connecting franchisees with banks that are ready and willing to lend.”

In addition to its signature irresistible cookie creations, the internationally renowned brand offers a unique selection of bakery goods, including macaroons, cupcakes, and brownies, among other items. Cafés also serve frozen ice cream treats, premium coffee drinks, refreshing frozen yogurt and real fruit smoothies. While the franchised cafés are not directly affiliated with the official Nestlé Company, the cafés serve many quality, trusted Nestlé branded products, such as freshly baked cookies, syrups and Nescafé®, as well as other original products, including brownies, and Dreyer’s/Edy’s branded ice cream.

About Nestlé® Toll House® Café by Chip
Nestlé® Toll House® Café by Chip is a premier dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands.  Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premier dessert café restaurant company. The company currently franchises more than 100 cafés in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé Toll House Café in 2000. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit http://www.nestlecafe.com/.

About BoeFly
BoeFly makes it easier to obtain small business loans (http://www.boefly.com/) by reducing the time, cost, complexity, inefficiency and frustration associated with small business lending.  Its online proprietary matching technology connects small business borrowers with multiple lenders from among its over 1500 participating banks, based on the lending profiles provided by the banks and the information provided in the borrower’s loan request.

Borrowers build a complete decision-ready loan request online using BoeFly’s exclusive “SmartForm”technology which, when completed, provides the information that  over 1500 lenders nationwide indicated to BoeFly they want to see before moving forward with a loan request. The SmartForm is easy to use and guides borrowers through the process. Once BoeFly’s matching technology identifies compatible lenders, borrowers then have complete control over which lenders can instantly access their loan request.  Using BoeFly, borrowers can connect with multiple lenders quickly and easily, providing a greater probability of obtaining a loan, as well as more favorable loan terms resulting from the creation of a competitive marketplace.   Lenders benefit by being presented with only those loan requests that fit their lending profile, dramatically lowering their cost and time of origination.   BoeFly is not a broker.  Borrowers pay a small one-time fee and lenders pay an ongoing subscription fee; BoeFly never charges transaction or referral fees.

BoeFly, now a strategic ally of the International Franchise Association to expand credit access within the franchise community (http://www.boefly.com/ifa.cfm), offers a Franchise Solution brings these benefits to the large and growing small business franchisee community and is the choice of over 90 brands including Dunkin’ Donuts, Carl’s Jr., Express Personnel and Kiddie Academy, among many others.

BoeFly’s Affiliate Solution is the financing exchange chosen by the Association of Small Business Development Centers, representing approximately 1,000 centers nationwide, which are funded in part by the U.S. Small Business Administration, to serve small businesses, and Franchise Gator, the leading site for information on franchise opportunities.

BoeFly was founded by small business owners and small business lending experts with extensive small business lending experience. The company is privately-held and is based in New York City. http://www.boefly.com.

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BoeFly connects small business borrowers, franchisors, and lenders online to facilitate the process of small business lending. For more information please visit http://www.boefly.com