corecubed President/CEO, Merrily Orsini, to present at 2013 American Society on Aging Conference

LOUISVILLE, Ky. - March 12, 2013 - PRLog -- LOUISVILLE, KY – corecubed President/CEO and aging care marketing expert, Merrily Orsini, is set to co-present an educational session with Sheila McMackin, Owner of Wellspring Personal Care, at this year's American Society on Aging Conference in Chicago on March 15th.

Orsini’s and McMackin's session, entitled The Warp and the Woof: The Weaving of Privately Paid Services Within Aging Care, will examine what the business of the future will look like for those who need daily living assistance, and will explore the changing roles and the trends for delivering and receiving services when frailty strikes and care is needed.

Additionally, the session aims to help attendees obtain a better understanding of the regulatory and legislative changes affecting the privately paid care delivery system, learn how to position a business to take best advantage of concierge or targeted services for daily living assistance, and offer ideas for expanding the possibilities for partnering with niche specialty services. To learn more about this session and the American Society on Aging Conference, please visit: http://www.asaging.org/aia.

ABOUT MERRILY ORSINI

Merrily Orsini, MSSW, is President/CEO of corecubed, and an expert in aging care services. Her marketing communications company specializes in web, print and marketing for the home care, home health and aging care service industries. She has been active in Internet marketing since its inception. Ms. Orsini is a 32-year veteran of the private duty industry, has served as Chair of the Private Duty Homecare Association of America, and has been on the board of the National Association for Home Care and Hospice where she also served as Chief Strategic Officer. She is a frequent national public speaker and consultant to businesses.

ABOUT SHEILA MCMACKIN

Sheila McMackin, LCSW, is President of Wellspring Personal Care of Chicago, IL. She has been active in the private pay home care industry since 1993, and founded the Home Care Association of America (formerly National Private Duty Association) in 2002. Ms. McMackin serves on the Illinois Department of Public Health Home Care Advisory Committee.