"Preparing Inventions for Marketing Success" a book By: James M. Lowrance

July 31, 2013 - PRLog -- This resource provides inventors with essential facts, considerations and steps that must be implemented before launching new product-inventions onto the marketplace, to better increase the odds for success. Authored by inventor - Jim Lowrance, who has successfully marketed and licensed six products in the outdoors sports industry, placing them with some of the world's largest retail outlets, including Wal-Mart stores, Bass Pro Shops and Cabela's. He also gained national telemarketing exposure for his products and landed a national promotion for his patented fishing rod accessory called "The Rod Floater", with a major oil company - Kerr-McGee, manufacturer of Mystik outboard motor oil (1992). He currently still receives royalty payments for this invention (since 1995) and previously licensed five others, eventually selling them for outright sums to manufacturers who still market them.

Written in easy-to-follow language, this resource offers opportunity for a well-rounded, general education that can help to instill a better level of confidence and knowledge to inventors of new products with potential for success in the marketplace. No one can promise positive outcomes to inventors but being well-armed with the right information can significantly increase the chances of success.

See the eBook version at Amazon: http://www.amazon.com/Preparing-Inventions-Marketing-Success-ebook/dp/B005JZTOIK/

TABLE OF CONTENTS – SECTION ONE (6 Chapters):

“Marketing Inventions Successfully”

Chapter One: My Personal Invention Success Story

Chapter Two: Marketing Your Own Invention

Chapter Three: Patenting - Protecting Your Invention

Chapter Four: Promoting Your Invention in the Market Place

Chapter Five: The Advantages in “licensing” (Royalty Agreement) your Invention

Chapter Six: Beware of Dishonest Invention Companies

TABLE OF CONTENTS – SECTION TWO (9 Chapters):

“The Best Darn Invention Marketing E-Book!”

Chapter One: Researching the Market Value of Inventions

Chapter Two: Preparing for Invention Submission

Chapter Three: Conducting a Preliminary Patent Search

Chapter Four: The Valuable USPTO Provisional Patent Program

Chapter Five: Test Marketing Inventions Effectively

Chapter Six: The Invention License Agreement Option

Chapter Seven: Pursuing License Agreements for Inventions

Chapter Eight: Methods for Licensing Inventions

Chapter Nine: My Invention Marketing Success Story Revisited

It is my sincere wish that this e-book contributes to the success of many other inventors who help to give our world a brighter future through new and innovative inventions!