New Content Marketing Service Makes It Easy To Update Senior Care Websites

SEAL BEACH, Calif. - March 11, 2014 - PRLog -- Marketing With Care, a specialist in assisted living marketing, is introducing their new "Content Marketing Service."  This service simplifies the process of updating websites and social networking pages.  They use Caregiver Tips, Activity Scrapbook entries and newsettes to peak the interest of seniors and their families, to provide evidence of the care and expertise of their clients, to educate, and even to make people smile.

Steve Schmidt, President of Marketing With Care, created the new service to address a frustration of many in the senior care industry.  Assisted living professionals have complained to him that they "seldom" or "never" update their websites.  For many care providers, the process of frequently creating information valuable to seniors and their families, and then getting it uploaded and laid out on the website, is a burden, or may not even be doable.

The Content Marketing Service makes it easy to add great information to your website.  "Our service goes way beyond providing filler," says Schmidt.  "The content is extremely informative and really sparks the interest of the target markets for senior care.

The service is driven by three categories of information.  (For samples, go to http://www.marketingwithcare.com/WebsiteContent.html.)  A Caregiver Tip is the sharing of care expertise with the adult children of seniors.  An Activity Scrapbook entry shows "evidence" of services, activities and amenities.  Newsettes are 1 page, 1 topic newsletters that address issues important to seniors and their family members that include a large osteoporosis, improving memory, grandparenting, dancing and much more.  (For the List of Topics, go to http://www.marketingwithcare.com/seniorcontent.html.)

"In addition to making valuable information available, our clients gain advantages from all the marketing strategy built into our service,"  says Schmidt.  These extra advantages to senior care providers include:

·      Sharing their expertise to improve/strengthen the marketing position of their services and staff.

·      Creating good reasons for visitors to check in every so often, and to easily pass along new information to others.

·      Informing family members about their care, activity and events in order to build confidence/trust, and make it easy for them to refer the care provider to others.

·      Improving SEO (search engine optimization). Adding keywords, text/photos/videos, and links can increase the website's value in the eyes of search engines.

·      Creating good reasons for care providers to contact their three key lists – inquiries, family/friends, professionals – to drive keep-in-touch and follow-up programs, keep them aware of the care provider's name and ability to be of service, and make it easy to make referrals.

·      Promoting other professionals who serve seniors to earn referrals from those professionals and to enhance their own credibility.

Marketing With Care makes the website updating process easy for their assisted living and senior care clients.  Typically, clients provide a bit of information, take a photo or video snippet (up to 20 for a Scrapbook entry), review and approve.  For newsettes, all the client has to do is choose the topic, review and approve.  Marketing With Care does the creative work, handles the layouts, and gets the information on to the website.  In addition, many of the updates become handouts that the client can easily print in-house.

In addition to the convenience and speed, price is also an incentive to having Marketing With Care update your website content.  Adding newsettes to a website can be as little as $50/month.  For adding Activity Scrapbook entries and Caregiver Tips, the fees start at $95/month.

To add content to your website that encourages people to talk to you and about you, go to http://www.MarketingWithCare.com or call (888) 213-5026.