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Follow on Google News | Thinkscape Group chief creative officer John Jong shares about creative entrepreneurshipThinkscape Group chief creative officer, John Jong was invited to speak at INTI International College Subang in Selangor, Malaysia.
By: Thinkscape Sdn Bhd At the sharing session entitled Talent is not enough: How to succeed as a creative entrepreneur, John spoke about the right entrepreneurial attitude as well as the openness to create, harness and leverage on ideas. He also added that the would-be creative entrepreneur must understand that design is not just about aesthetics but rather, solutions to business problems. At the same time, that person must also possess clarity on the difference between branding, marketing, advertising, PR and the value of customer feedback. Held on 10 Nov 2014, the two-hour session was organised by INTI International Universities and Colleges, and sponsored by Burger Factory and UnionJac. Thinkscape Group is a multi-disciplinary agency in branding, design and architecture based in Kuala Lumpur, Malaysia. Spanning from the Middle East to East Asia, Thinkscape Group's clientele list of companies big and small covers different industries, from property development and engineering to retail, food and entertainment. Follow Thinkscape on www.facebook.com/ End
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