Canadian Singer, Yogini and Activist Parvati Launches Two Ecological Songs with North Pole Footage

TORONTO - July 8, 2015 - PRLog -- This Saturday, July 11, as part of Canada’s participation in the Climate Reality Project’s Day of Action, Canadian singer/songwriter/performer Parvati is launching two compelling and heart-warming music videos that were shot guerilla style at the North Pole, sponsored in part by JVC Canada.

Parvati is the co-founder of the Canadian not-for-profit parvati.org which is working to protect the Arctic Ocean from seismic testing and oil exploration, as part of helping to stop global warming. At the request of Al Gore’s Climate Reality Project Canada, Parvati and parvati.org are hosting a free music and yoga event in Toronto, #July11at11, to follow up the Climate Reality Leadership training with Al Gore taking place June 9 and 10.

#July11at11, at Trinity St. Paul’s Centre, is about compassionately catalyzing attitude change and action on global warming. Parvati will lead a free 45-minute yoga class appropriate for all levels. Then members of parvati.org will make a presentation about the need to protect the vulnerable Arctic ecosystem. The event is crowned by a concert by Parvati and the official launch of music videos for Parvati’s songs 911-1-L-O-V-E and You Gotta Believe. More information about this event is available at parvati.org or at the Facebook event (https://www.facebook.com/events/856895311014591/). For those unable to attend in person, Parvati.org members will be streaming the event on Yeplive (http://www.yeplive.com) using the hashtag #July11at11.

911-1-L-O-V-E is a song about waking up to the emergency we are in, and recognizing the power of love. It underscores the consequence of human greed, as we face our planet’s ice caps melting. Not everyone is aware that climate change is an emergency, yet if it continues unchecked, a day may come when we pick up the phone to call for help, and the only help remaining is the reality of One Love.

911-1-L-O-V-E can be previewed at https://www.youtube.com/watch?v=rdViKOmhK64



You Gotta Believe was written on the day the twin towers fell in 2001, was performed by Parvati at Madison Square Gardens, and is an expression of Parvati’s heartfelt belief in the triumph of the human spirit in the face of adversity.

You Gotta Believe can be previewed at https://www.youtube.com/watch?v=1fIoFjtq_mo

Parvati is a character artist who expresses various aspects of nature through costume, lights and sound. In these songs, she is Natamba, a being of golden light that brings a message of love and interconnection to our planet.

A documentary of Parvati’s journey to the North Pole undertaken to raise awareness about the melting polar ice, and the extraordinary events that followed, is currently in the works.

Parvati.org is working towards the establishment of the Marine Arctic Peace Sanctuary (MAPS), designating the entire Arctic Ocean above the Arctic Circle as an international marine protected area free from seismic testing, drilling, or other exploitation.

“Al Gore’s Climate Reality Project is doing important work and we are honoured to be associated with them.

My commitment as a pop musician breaking into the mainstream is to use my voice and passion in service to our world’s need for love, interconnection and environmental awareness.

With this week of heightened attention to the climate beginning with the #JobsJusticeClimate march, the Climate Summit of the Americas, and Al Gore’s Climate Reality Leadership training, it feels like the perfect time to bring forward these videos. ”
- Parvati

For more information or to arrange interviews:

Rishi Deva, Director of Marketing and Communications

647-477-3214

rishi@parvati.org


Sandra Dalla Giustina, Strategic Communications Advisor

416-951-4212

sandra@parvati.org


Pranada Devi, Manager of Publicity and Advocacy

416-805-9894

pranada@parvati.org